Written by Allen Wyatt (last updated August 29, 2025)
This tip applies to Word 2007, 2010, 2013, 2016, 2019, 2021, 2024, and Word in Microsoft 365
Will notes that in Excel he can create conditional formats to highlight information that meets defined criteria. He wonders if there is a way in Word to do essentially the same thing, applying paragraph-level formatting based on content contained within the paragraph.
There is no equivalent of conditional formatting within Word; that is strictly an Excel feature. You may, however, find a workaround satisfactory. Since Will mentions styles, I'm going to assume he knows how to create them and apply them. With that in mind, follow these steps:
What you end up with is every paragraph that contains the "trigger" text will now be formatted with the desired style. If you later remove the "trigger" text from a paragraph, Word won't change the paragraph formatting; you'll need to change it manually. If you later add the "trigger" text to a different paragraph, you'll need to again do the Find and Replace.
If you prefer to use a macro to do the styling, the following will process an entire document quickly:
Sub ConditionalStyles() Dim p As Paragraph Dim sTrigger As String Dim sStyleName As String sTrigger = "my trigger text" sTrigger = "*" & LCase(sTrigger) & "*" sStyleName = "MyStyle" For Each p in ActiveDocument.Paragraphs If LCase(p.Range.Text) Like sTrigger Then p.Style = sStyleName End If Next p End Sub
To use the macro, set sTrigger to the "trigger" text and set sStyleName to the name of the style to apply. The style name must be defined within the document. The same usage caveats apply here as I mentioned earlier with the Find and Replace process.
Note:
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